CAPSULE COLLECTION : BACK TO SCHOOL

THIS COLLECTION, ENTITLED « BACK TO SCHOOL », IS A CAPSULE COLLECTION, WHICH IS COMPOSED OF FIVE SHIRTS, AND RELEASED LAST SEPTEMBER.
WE CHOSE TO WORK ON SHIRTS FOR THE POST SUMMER HOLIDAY PERIOD, BECAUSE WE FEEL THAT IT IS THE MOST POLYVALENT GARMENT A WOMEN CAN WEAR THROUGHOUT THE DAY, AS IT CAN BE DRESSED UP OR DOWN AND AS A RESULT BE HER BEST ALLY IN HER EVERYDAY LIFE.

FOR THIS COLLECTION, THE OBJECTIVE WAS TO EMPOWER WOMEN, AND WE SOUGHT INSPIRATION IN THE STRONG WOMEN THAT SURROUND US IN OUR PRIVATE LIFE, WHICH ARE OUR PERSONAL ICONS.

IN ORDER TO ACHIEVE THAT, WE BORROWED GARMENTS FROM THE MENS DRESSING ROOM, AND HIJACKED THEM THROUGH SEVERAL ALTERATIONS AND AN EXTREME ATTENTION TO DETAILS, SUCH AS THE SLITS ON THE SIDES, THE COLLARS WHICH WE MADE THINNER, THE FROWNS ON THE BACK, OR THE CHOICE OF BUTTONS.

WE ALSO CHOSE VERY HIGH QUALITY COTTON TO CONFER A VERY LUXURIOUS, COMFORTABLE FEEL AND GREAT FEMININITY TO THE SHIRTS. !
IT REPRESENTS OUR VIEW OF WHAT IT TAKES TO BE A WOMAN AT THE MOMENT, AND WHAT WE WANTED TO DO FOR THIS WOMAN, WHICH IS TO GIVE HER A PIECE THAT SHE CAN WEAR WHEREVER SHE GOES, WHICH MAKES HER FEEL VERY FEMININE YET GIVES HER THE POWER AND CONSIDERATION SHE DESERVES.

 

PHOTOGRAPHER: MICHAEL LUPPI
DIGITAL: PIERRE-ETIENNE HUVENOIT
MODEL: CLARA BERRY
MAKE-UP: CYRIL LANE
HAIR: RIMI URA
JEWELRY: SERGE THORAVAL
SNEAKERS: TWINS FOR PEACE
ARTISTIC DIRECTION: MYRIAM MABSOUTE & MICHAEL LUPPI